Leesburg, VA (December 20, 2022) – Loudoun United FC and Betfred announced today a multi-year partnership to make Betfred the team’s official sports betting partner.
As part of the partnership, Betfred will be the back-of-jersey sponsor for the Red-and-White home and away kits beginning with the 2023 USL Championship Season. This marks Betfred’s first partnership with a soccer club in the United States.
“Our partnership with Betfred enables us to enhance the fan experience and helps provide additional opportunities to engage with our ever-growing Red-and-White Community,” said Doug Raftery, Loudoun United FC Executive Business Officer. “We look forward to working with Betfred to create a great environment on and off the field for seasons to come.”
Betfred USA Sports is the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience. Betfred is currently operating in eight states and continues to grow its US presence.
“Betfred has a long history of successful sponsorships of soccer clubs in the UK, and we couldn’t be more excited to enter into our first partnership in the US with Loudoun United,” said Bryan Bennett, COO of Betfred USA Sports. “The club has built a solid foundation over the last 4 years, and we look forward to a long partnership to build the Loudoun United fanbase and Betfred Sportsbook over the coming years.”
About Betfred USA Sports
Betfred USA is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based bookmaker that owns and operates over 1,400 betting shops in the UK as well as industry leading online and mobile products in the UK. Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred USA in 2019 specifically to enter the robust and ever-expanding US sports betting market. Betfred, a proud sports betting sponsor of the Cincinnati Bengals, Denver Broncos and Colorado Rockies, is currently a licensed operator in Arizona, Iowa, Pennsylvania, Louisiana, Washington, Maryland, Virginia and Colorado, with Nevada and Ohio coming soon pending regulatory approval
About Loudoun United FC
Loudoun United FC (LUFC) is the highest-level professional soccer franchise in Loudoun County, Virginia. The club plays in the United Soccer League (USL) Championship, one of the most successful professional soccer leagues in the world. LUFC is the direct affiliate of MLS club, D.C. United.