Leesburg, VA. (January 30, 2026) — Loudoun United FC and Virginia Revolution SC announce a new partnership with SweatHouz, naming the brand the clubs’ Official Partner ahead of the 2026 season.
SweatHouz is redefining modern wellness and athletic recovery through science-backed contrast therapy, pairing infrared sauna and cold plunge in a private, luxury suite experience. The partnership will provide Loudoun United and Virginia Revolution players with enhanced recovery support throughout the season, helping optimize performance and wellness during the demands of professional competition.
“We’re thrilled to partner with Loudoun United FC and Virginia Revolution as their Official Partner,” said Natalie Siewers, Co-Owner of SweatHouz Reston and Leesburg. “As a soccer and health-conscious family, we know firsthand how critical recovery is for performance at the professional level. Our contrast therapy protocols—combining infrared sauna and cold plunge—are specifically designed to reduce inflammation, optimize recovery between matches, and support mental resilience during the demanding season ahead. We’re honored to support these elite athletes and can’t wait to see them perform at their best.”
SweatHouz delivers a premium approach to recovery, offering benefits that support athletes both physically and mentally, including reduced inflammation, improved sleep, faster muscle recovery, and enhanced mental clarity. With a Reston location open since November 2025 and a Leesburg location set to open in Summer 2026, the partnership brings convenient access and year-round support to players across Loudoun County.
In addition to player recovery sessions, the partnership will include team VIP events and collaborative content activations, including an innovative “Interview Series in the Plunge”, designed to showcase player personality and wellness culture in a unique, engaging format.
SweatHouz also brings proven experience supporting elite performance through partnerships with college programs, professional teams, and high-level athletes across its growing national network.
As part of the partnership’s focus on supporting Loudoun United FC and its players locally, recovery services will be provided through SweatHouz Reston and SweatHouz Leesburg, ensuring convenient, year-round access to world-class recovery resources close to home.
About Loudoun United FC
Loudoun United FC is the highest-level professional soccer club in Virginia, competing in the USL Championship. The club is committed to advancing the game, developing top talent, and providing a high-quality experience for players, supporters, and the local community. For more information or to purchase tickets, visit www.loudoununitedfc.com.
About Virginia Revolution Soccer Club
VA Revolution Soccer Club is committed to developing the next generation of soccer players through top-tier coaching, state-of-the-art facilities, and a holistic approach to player growth. The club offers programs for players of all levels with a focus on community, excellence, and opportunity. For more information, visit https://varevolution.com/.
About SweatHouz
SweatHouz is a first-of-its-kind wellness concept offering private contrast therapy experiences with infrared sauna, cold plunge and Vitamin C showers in luxury, technology-forward suites. Designed for recovery, longevity and convenience, SWTHZ uses smart engineering and a membership-based model to make high-performance wellness accessible and effortless. With franchise opportunities available in select markets, SWTHZ is redefining the recovery space — one studio at a time. For more information, visit https://sweathouz.com/.
