Leesburg, VA (August 28, 2026) – Loudoun United FC announce an extension of its partnership with Capelli Sport, continuing the global sports brand’s role as the club’s exclusive apparel partner.
The extension builds on a partnership that has become increasingly visible both on the field and in the stands. Capelli Sport will continue to outfit Loudoun United players and staff with the club’s match kits, training apparel and performance gear, while working alongside the club to expand merchandise and retail offerings for supporters.
The announcement comes during a record year for Loudoun United merchandise, with the club reaching its highest single-season jersey sales total in club history during the 2026 season.
The record also shows how much Loudoun United’s merchandise operation has grown. As the club has introduced more apparel and expanded its retail offerings, jerseys have become a bigger part of that growth and an increasingly important piece of the overall supporter experience.
For Loudoun United, that record is another sign of the connection the club continues to build with its supporters. More fans are wearing the Loudoun crest at Segra Field and throughout Loudoun County and the wider Northern Virginia region, giving supporters another way to represent their hometown club.
With Capelli Sport continuing as the club’s apparel partner, Loudoun United will look to build on that demand by expanding its merchandise offerings and giving supporters even more ways to represent the club.
“Our partnership with Capelli Sport has been instrumental in shaping the visual identity of Loudoun United, both on the field and in the community.” said Karl Sharman, President and CEO of Loudoun United FC. “Hitting a record number of jersey sales this season is a direct testament to the quality we can deliver together and the growing passion of our supporters across Loudoun County and beyond.”
Capelli Sport has been behind Loudoun United’s on-field identity, producing the kits worn by the first team while providing performance apparel across the organization. The partnership has also helped the club introduce new looks and merchandise for supporters as Loudoun United’s fanbase continues to grow.
“We’re proud to continue our partnership with Loudoun United and build on the success we’ve achieved together,” said Andrew Ross, Director of Pro/Am Partnerships at Capelli Sport. “The club has continued to grow both on and off the field, and we’re excited to be part of that journey. We look forward to continuing to support Loudoun United and strengthening our relationship in the future.”
The extension keeps Capelli Sport at the center of Loudoun United’s visual identity as the club enters its next chapter. With a record number of jerseys already in the hands of supporters this season, Loudoun United and Capelli Sport will continue developing the club’s kits, performance apparel and merchandise while looking for new ways to bring the Loudoun United identity to its growing fanbase.
About Loudoun United FC
Loudoun United FC is the highest-level professional soccer club in Virginia, competing in the USL Championship. The club is committed to advancing the game, developing top talent, and providing a high-quality experience for players, supporters, and the local community. For more information or to purchase tickets, visit www.loudoununitedfc.com.
About Capelli Sport
Capelli Sport is a global sports brand based in New York City. The company is a leader in sports, lifestyle apparel and equipment. Capelli Sport enables athletes and teams to maximize their potential through a unique global sports ecosystem. Learn more at capellisport.com and find Capelli Sport on Instagram @CapelliSport.
